Launch of PLAYHERA MENA platform, powered by Zain Esports, providing over 50 standard video games, Digital Platforms & Providers


Kuwait Metropolis, Kuwait, Riyadh, KSA

Zain publicizes the launch of the PLAYHERA MENA esports and gaming platform, having unveiled a three way partnership collaboration between Zain Group, Zain KSA and PLAYHERA International, firstly of this 12 months.

PLAYHERA MENA will primarily host own- and third-party esports tournaments, whereas additionally supporting ancillary actions reminiscent of cloud gaming, content material internet hosting, e-commerce, and merchandise gross sales. With the pace and stability of the community being additional boosted by Zain’s award-winning 4G, 5G and fiber infrastructure, the person expertise is ready to be second-to-none.

To mark the launch of the platform, Zain Esports will conduct a regionwide PUBG Cellular league from August 29 to October 3, 2022, anticipating greater than 7000 enthusiastic avid gamers from throughout the MENA area to take part.

Zain Esports’ success in attracting and fascinating avid gamers will bolster PLAYHERA MENA’s efforts to leverage and develop its current 150,000 international participant base. The multi-faceted gaming social hub will assist varied trade stakeholders to converge and interact, with over 50 standard esports and different aggressive video games on supply, together with standard titles reminiscent of Fortnite; Valorant; PUBG Cellular; FIFA 22; Rocket League; and Name of Obligation Warzone.

Sultan Bin Abdulaziz Al-Deghaither, Zain KSA CEO stated, “The MENA is likely one of the fastest-growing gaming areas on the planet and we’re dedicated to fostering the expansion of the ecosystem and unlocking the various alternatives that can come up for the good thing about all trade contributors. We’re enthusiastic to deliver this platform to market and are sure that PLAYHERA MENA will additional uplift and electrify this high-growth sector.”

Malek Hammoud, Zain Group’s Chief Funding & Digital Officer commented, “By means of Zain Esports, we’ve a powerful ecosystem already established, and we anticipate it to evolve and develop exponentially as we empower PLAYHERA MENA’s regional gaming ambitions. This three way partnership permits Zain operations throughout our markets to effectively join with the gamer neighborhood and supply the best-in-class services that they want.”

Naif Mulaeb, CEO of PLAYHERA International commented, “We’re proud to be a Saudi model that has expanded throughout the area with such an esteemed accomplice in Zain Esports which shares the identical ardour and enthusiasm for gaming. Developed by avid gamers for avid gamers, the PLAYHERA MENA platform will supply numerous alternatives to prepare competitions, drive engagement, and socialize with like-minded people. We’re assured PLAYHERA MENA will attain spectacular heights as we delight regional avid gamers with the most effective expertise attainable throughout your complete esports ecosystem.”

Extra on Zain Esports

Zain Esports’ presence as a gaming powerhouse partaking with avid gamers and youth throughout the area is creating an ecosystem that reduces reliance on conventional telco providers and opens alternatives for fast-growing and profitable digital providers and on-line gaming. Gaming is likely one of the largest use circumstances for cell and residential broadband providers and is helping Zain working firms hook up with the gaming neighborhood by way of state-of-the-art infrastructure.

The expansion of Zain Esports has seen it host no fewer than 16 flagship tournaments since its institution in November 2020, attracting over 18,000 gaming contributors, over 50 million social media impressions, and 6 million engagements on its Twitch, YouTube and different social media channels.

The PLAYHERA MENA platform is obtainable to all avid gamers throughout the area, uniting esports amateurs, professionals, groups, followers, organizers and sponsors beneath one roof.


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