Outdated Dominion Freight Line Groups Up With Troy As The Official Freight Provider of USC Athletics

Sports activities Properties | August 23, 2022

LOS ANGELES – In a partnership introduced right this moment (Aug. 23), Outdated Dominion Freight Line has develop into the official freight provider of USC Athletics. The multi-year sponsorship combines two organizations identified for excellence.

“We’re thrilled to announce our latest partnership with Outdated Dominion Freight Line,” mentioned USC Athletic Director Mike Bohn. “Outdated Dominion has a storied historical past of offering world-class providers within the freight transport and logistics industries. Our shared values and drive for excellence function a strong basis for a powerful and sustainable partnership. We’re extremely grateful to Outdated Dominion for its dedication to our student-athletes, college, and neighborhood.”

Outdated Dominion’s built-in settlement and designation as USC’s Official Freight Provider started July 1, 2022. The partnership offers the main less-than-truckload (LTL) motor provider entry to USC Athletics occasions, hospitality and buyer activation alternatives. 

“We are proud to accomplice with a premier athletic division like USC, as its drive for excellence aligns with our successful tradition at OD,” mentioned Dick Podiak, vice president of promoting and communications for OD. “We all know it takes a whole lot of laborious work to be the perfect within the recreation, so we’re proud to help the Trojans’ student-athletes, who’re striving to be the perfect in theirs.”

Outdated Dominion Freight Line, primarily based in Thomasville, N.C., handles LTL freight shipments all through North America, specializing in on-time, damage-free deliveries. Shippers and trade specialists constantly regard OD as one of many best-run trucking corporations due to its operational efficiencies and dedication to premium service. Moreover, Outdated Dominion has a observe report of being the No. 1 nationwide LTL provider for service for 12 years in a row, based on Mastio & Firm.

“We are proud to welcome Outdated Dominion Freight Line into USC Athletics’ company partnership program in supporting USC student-athletes and advertising and marketing OD’s freight transport and logistics providers to the Trojan devoted,” mentioned Drew DeHart, vice chairman/basic supervisor of USC Sports activities Properties and Playfly Sports activities.

For extra details about Outdated Dominion Freight Line, go to odfl.com.

About Outdated Dominion Freight Line, Inc.

Outdated Dominion Freight Line, Inc. is likely one of the largest North American less-than-truckload (“LTL”) motor carriers and offers regional, inter-regional and nationwide LTL providers by way of a single built-in, union-free group. Our service choices, which embrace expedited transportation, are supplied by way of an expansive community of service facilities positioned all through the continental United States. The Firm additionally maintains strategic alliances with different carriers to supply LTL providers all through North America. In addition to its core LTL providers, the Firm affords a spread of value-added providers together with container drayage, truckload brokerage and provide chain consulting.

About Playfly Sports activities

Playfly Sports activities is a full-service sports activities advertising and marketing firm working the place sports activities advertising and marketing, media & expertise converge. Playfly Sports activities drives outcome-based options for manufacturers reaching roughly 83% of all US sports activities followers producing over 230bn impressions every year in professional, faculty, and highschool sports activities. Using the affect and sturdiness of native sports activities fandom, Playfly Sports activities unique rights within the NBA, NHL, MLB, NCAA, esports, and highschool sectors drive worth for our native, regional, and nationwide model companions. Playfly’s insights-infused multimedia and tech platforms drive innovation by way of scaled linear, digital, in-venue, and experiential advertising and marketing and engagement property. Playfly Sports activities has the distinctive skill to accomplice, innovate, and advance the aspirations of athletes, manufacturers, tutorial establishments, and sports activities followers throughout the U.S. Playfly Sports activities is Igniting Manufacturers by way of the Love of Followers. Go to Playfly Sports activities on-line at playfly.com and observe Playfly Sports activities on LinkedIn, Twitter, and Fb: @PlayflySports. www.playfly.com.