PandaScore turns into William Hill esports betting provider

William Hill has chosen PandaScore as its new esports betting provider.

By the settlement, William Hill will use PandaScore’s odds feed throughout online game titles Dota2 and League of Legends, with Sporting Options – which united with PandaScore final yr – to facilitate the distribution.

“We’re thrilled to be working with William Hill to assist the operator develop and enhance its esports betting providing by means of our cutting-edge odds feed,” mentioned PandaScore Senior Gross sales Supervisor Dasha Kirilishina.

“Esports betting is on the cusp of getting into the mainstream, permitting operators to interact new audiences and in addition present great added worth to these already energetic with their model. William Hill has recognised the expansion alternative and, through our odds feed, will be capable of provide a number one esports betting expertise.

“It is a nice deal for PandaScore and it cements our place available on the market as main esports knowledge odds supplier.”

William Hill will roll out its odds feed product for Counter-Strike: World Offensive at a later stage, with the operator to additional develop its esports betting product with the supplier over the approaching months, primarily based on participant and neighborhood suggestions.

William Hill World Director of Sportsbook Nick Maurice commented: “We see large potential for esports betting to permit us to interact a good broader viewers whereas offering current gamers with new betting experiences.

“However to not solely do that however do that proper, we knew we needed to work with a accomplice on the chopping fringe of the vertical, and in PandaScore, we have now precisely that. We stay up for leveraging its odds feed and unmatched expertise to take our esports betting buyer expertise to the following degree.”