PwC walkout casts shadow on Friday’s ICC media rights public sale


The Worldwide Cricket Council, the apex international cricket physique, that’s anticipating greater than $ 4 billion for the media rights to all its cricket occasions for the following eight years, appears to be struggling to get broadcasters on board for the public sale to be held on Friday, particularly, after the method editor PwC walked out on the final minute. Though, to date, there isn’t any phrase from ICC on suspending the public sale, India’s massive broadcasters hope that their earlier protests relating to the dearth of transparency within the closed bid public sale and with PwC quitting now, the public sale could also be pushed. 

As issues stand at present, the public sale is scheduled to be held at 12 midday Dubai time on Friday. Within the final greater than a month, massive broadcasters which might be within the fray for the cricket rights — Viacom18, Disney Star, Zee Leisure Enterprises Ltd and Sony Photos Networks India — have been constantly elevating considerations across the closed bid public sale. They’ve, previously, requested ICC to undertake the e-auction methodology employed by the Board for Management for Cricket in India (BCCI) for the IPL auctions in June this yr.

Within the closed bid course of, the businesses should bodily submit their bids in sealed envelopes which might be later opened and in comparison with declare a winner. 

On the block are ICC matches from 2023 to 2031 that embrace males’s cricket, ladies’s cricket, World Cups, Champion’s Trophy and the T20 World Cups, amongst others. Bids have been invited each for a 4 yr and eight yr interval. ICC will contemplate bids for each tenures and has devised its personal multiplier method to select the winner.

Apparently, after the broadcasters insisted on extra transparency, ICC has additionally agreed to a second spherical by way of an e-auction however provided that the second greatest bid is inside 10% of the very best bid. “It’s a unusual to usher in e-auction at stage two. Why couldn’t or not it’s an e-auction to start with,” mentioned a broadcasting firm government, declining to be named. “For now, the scenario is fluid. Whereas now we have not heard from ICC on change in public sale date, there’s a slim probability that there could also be simply an e public sale on Monday,” the particular person added.

On Wednesday, Anil Jayaraj, CEO, Viacom18, Sports activities, in a letter to ICC Chief Business Officer Anurag Dahiya, expressed shock at PwC stepping down as ‘course of auditor’ for the continuing ICC media rights course of and requested if one other agency will change it in order that the public sale of a “international occasion that has the eye of so many individuals who love the game be undertaken in a good and clear method.”

PWC opting out of bid course of at this late stage, solely re-affirms the fabric considerations that now we have had all alongside on the public sale course of and have raised it with the ICC on a number of event in the previous couple of days. These developments are casting a cloud over the complete bid course of which must be averted, the letter famous. 

Within the curiosity of safeguarding the sanctity of the complete course of, Jayaraj requested IBC (ICC Enterprise Company) “to instantly cancel the at present envisaged closed bidding course of for first stage and undertake an e-auction course of in entirety.”

The corporate mentioned that the dearth of transparency could drive the broadcaster to revisit its participation within the bids.

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