The Tricolour marketing campaign and notes from the previous


The mentors of the federal government of the day have lengthy been against the Tricolour because the nationwide flag

The mentors of the federal government of the day have lengthy been against the Tricolour because the nationwide flag

The rulers of India, their associates, and the federal government of the day have abruptly developed an immense love for the Indian Tricolour. Beneath the “ Har Ghar Tiranga (Tricolour at each residence)” marketing campaign, in accordance with media experiences, the Centre facilitated the hoisting of the Tricolour in 24 crore houses throughout the nation from August 13-15 as part of celebrations of the seventy fifth yr of India’s Independence.

However here’s a caveat that can not be wished away. The Rashtriya Swayamsevak Sangh (RSS), since its inception in 1925, has been against the Tricolour because the Indian nationwide flag. In an effort to be conversant in the boundless dislike that the Hindutva fraternity has had in the direction of the nationwide flag, one has simply to entry the archives of the RSS and the Hindu Mahasabha led by V.D. Savarkar.

Some correspondence

The RSS hated something which symbolised the united battle of the Indian individuals towards British rule. The case of the Tricolour is essentially the most pertinent one. In December 1929, the Congress, at its Lahore session, referred to as upon the individuals to watch January 26, each following yr, as Independence Day by displaying and saluting the Tricolour (it was the flag of the nationwide motion at the moment with the charkha within the center). Ok.B. Hedgewar, as Sarsanghchalak and founder-supremo of the RSS, as an alternative issued a round on January 21, 1930 to all RSS shakhas to worship the bhagwa jhanda (saffron flag) because the nationwide flag.

Violating the nationwide consensus, the round requested all in control of the Shakhas to carry a gathering of their respective swayamsevaks at 6 p.m. on Sunday, January 26, 1930, on the respective sanghasthans (locations the place shakhas are held) and supply “salutation to the Nationwide Flag, i.e., the Bhagwa Dhawaj. (Palkar, NH (ed.), Dr. Hedgewar: patr-roop Veyakti Darshan (Hindi translation of Hedgewar’s letters), Archana Prakashan, Indore, 1981, p.18.)

It have to be famous that this round has by no means been withdrawn.

M.S. Golwalkar, probably the most outstanding ideologues of the RSS and prime leaders whereas addressing a Gurupurnima gathering on the headquarters of the RSS in Nagpur on July 14, 1946, said: “It was the saffron flag which in totality represented Bhartiya [Indian] tradition. It was the embodiment of God. We firmly imagine that in the long run the entire nation will bow earlier than this saffron flag.” (Golwalkar, MS, Shri Guruji Samagr Darshan, vol.1, Bhartiye Vichar Sadhna, Nagpur, nd [no date], p.98.)

On the eve of Independence when the ramparts of Crimson Fort had been being readied for the hoisting of the Tricolour by Prime Minister Jawaharlal Nehru, the frequent man was marching with the Tricolour in each a part of India and hoisting the Nationwide Flag on home tops. However, shockingly, the English organ of the RSS, Organiser, in its problem dated August 14, 1947, denigrated [the ‘mystery behind the bhagwa dhawaj’] the Nationwide Flag with the next phrases: “The individuals who have come to energy by the kick of destiny might give in our arms the Tricolour however it would by no means be revered and owned by Hindus. The phrase three is in itself an evil, and a flag having three colors will definitely produce a really dangerous psychological impact and is injurious to a rustic.”

So, in accordance with the RSS, the Indian Nationwide Flag was by no means to be revered by Hindus. It was injurious for the nation.

An editorial

The Organiser, in an editorial (‘The Nation’s Flag’ July 17, 1947), reacting to the information that the committee of the Constituent Meeting of India on the Nationwide Flag had determined in favour of the Tricolour because the Nationwide Flag, wrote: “We don’t in any respect agree that the Flag ‘ought to be acceptable to all events and communities in India’. That is sheer nonsense. The Flag represents the nation and there is just one nation in Hindusthan, the Hindu Nation… We can not probably select a flag with a view to fulfill the needs and desires of all of the communities…We can not order the selection of a flag as we order a tailor to make a shirt or coat for us…”

So, this was the view on the design of the Tricolour which represented the three colors symbolising freedom, equality and fraternity.

After 1947

Even after Independence, it was the RSS which refused to just accept the Tricolour because the Nationwide Flag. Golwalkar, whereas denouncing the selection of the Tricolour because the Nationwide Flag, in an essay entitled ‘Drifting and Drifting’ within the e-book, Bunch of Ideas (assortment of writings/speeches of Golwalkar), wrote: “Our leaders have arrange a brand new flag for our nation. Why did they accomplish that? It’s only a case of drifting and imitating….Ours is an historical and nice nation with an excellent previous. Then, had we no flag of our personal? Had we no nationwide emblem in any respect these 1000’s of years? Undoubtedly we had. Then why this utter void, this utter vacuum in our minds?” (Golwalkar, M.S., Bunch of Ideas, Sahitya Sindhu Prakashan, Bangalore, 1966, pp.237-38.)

Savarkar too refused to just accept the Tricolour because the nationwide flag. Demanding its boycott, he declared in a press release on September 22, 1941: “As far as the flag query is worried, the Hindus know no flag representing Hindudom as an entire than the ‘Kundalini Kripanankit’ Mahasabha flag with the ‘Om and the Swastik’ essentially the most historical symbols of the Hindu race and coverage coming down from age to age and honoured all through Hindusthan… Subsequently, anyplace or operate the place this Pan-Hindu flag shouldn’t be honoured ought to be boycotted by the Hindusanghatanists [members of the Hindu Mahasabha] at any fee…The Charkha-Flag particularly might very nicely characterize a Khadi-Bhandar, however the Charkha can by no means symbolise and characterize the spirit of the proud and historical nation just like the Hindus.” (Bhide, A.S. (ed.), Vinayak Damodar Savarkar’s Whirlwind Propaganda: Extracts from the President’s Diary of his Propagandist Excursions Interviews from December 1937 to October 1941, na, Bombay pp. 469, 473.)

The marketing campaign by the federal government of the day, i.e., “ Har Ghar Tiranga”, may have had credibility had the Bharatiya Janata Get together authorities been capable of persuade the RSS to discard its agenda of denigrating the Tricolour and its mission of changing the Tricolour with a saffron flag. It might be famous right here that the saffron flag is an element of a bigger mission of diluting the democratic-secular polity of India.

Shamsul Islam taught political science on the College of Delhi. The supply materials of this text is from RSS and Hindu Mahasabha publications


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