Usain Bolt To Trademark His ‘To Di World’ Victory Pose In Us

By CNBCTV18.com Aug 23, 2022, 02:48 PM IST (Revealed)

Star sprinter Usain Bolt has filed an utility to trademark the emblem displaying his signature victory pose. Usain Bolt intends to make use of the emblem in reference to jewelry, purses, sun shades, sneakers and sporting items, Bloomberg reported. The submitting made on August 17 with the US Patent and Trademark Workplace additionally contains eating places and sports activities bars with providers like VIP areas, catering and loyalty packages.

“The checklist is comparatively in depth,” stated Josh Gerben, a Washington-based trademark lawyer who tracks filings by athletes within the report. He added that Bolt can licence the emblem or make the merchandise himself.

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Within the submitting, the emblem is described as, “The silhouette of a person in a particular pose, with one arm, bent and pointing to the top, and the opposite arm raised and pointing upward,” Enterprise Customary reported.

Usain Bolt had beforehand utilized for emblems for the same brand about 12 years in the past. Nevertheless, the rights lapsed after going unused early in his profession.

Bolt’s signature pose dubbed the “To Di World” grew to become internationally recognized throughout the 2008 Olympics because the world’s quickest man dominated the observe occasions. Through the years, Bolt made the pose his signature and he would strike it each time he set world information and gained gold medals. The pose sees him leaning again and gesturing to the sky.

Bolt is a prolific endorsement determine and all through his profession, he has labored with manufacturers equivalent to Puma SE sportswear, Hublot SA watches, PepsiCo Inc.’s Gatorade drinks and extra. Bolt additionally has possession stakes in companies equivalent to Champion Shave razors, Enertor insoles and esports group Wylde.