Van Holten’s, Tapatio accomplice on pickle snack


WATERLOO, WIS. — Van Holten’s has introduced a brand new pickle snack product in partnership with Tapatio Sizzling Sauce that will probably be out there this fall.

The brand new Tapatio Pickle Cutz are individually packaged pickle snacks flavored with Tapatio Sizzling Sauce.

Tapatio Pickle-In-A-Pouch packagingSupply: Van Holten’s

Primarily based on Van Holten’s standard Pickle-In-A-Pouch line, Pickle Cutz are sliced and packed contemporary in a refrigerated pouch with no preservatives, colours or additional brine.

Pickle Cutz are at the moment out there in Dill and Spicy. The brand new Tapatio Pickle Cutz will carry a singular taste for shoppers who’re already Tapatio Sizzling Sauce followers and for many who want to attempt one thing new.

“Over the previous few years, shoppers proceed to ask for greater, bolder and in the end spicier taste profiles to select from,” mentioned Eric Girard, Van Holten’s vice chairman of gross sales and advertising. “We’ve seen great development with our Tapatio Pickle-In-A-Pouch product since its launch in 2019. We’re wanting to develop our partnership with the incredible group at Tapatio and to maintain offering high quality merchandise to these searching for better-for-you snacks on-the-go.”

Along with the brand new taste launch, Van Holten’s has additionally up to date the Pickle Cutz packaging to incorporate extra pickle slices per pouch.

stack of wavy-cut sliced picklesSupply: Van Holten’s

 “Every pouch incorporates 3.25 ounces of 1/4-inch crinkle-cut goodness, excellent for any grab-and-go journey,” the corporate mentioned.

Van Holten’s pickle merchandise might be present in all 50 United States, together with Canada, Australia and a few European nations. They’re SQF and Kosher Licensed and naturally fat-free and gluten-free.


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